Cars are not just about the price.
They’re also about the people involved in making them.
News.au asked the industry experts to list the most popular car brands.
The results were revealed in the 2018 Global Branding Report, which analysed a number of factors, including popularity, brand loyalty, consumer perception, consumer preferences and brand equity.
Apple had the most brands among the top 10 brands in 2018.
The Apple brand saw its popularity rise by nearly one-third to 10.5 per cent, with the top ten brands all gaining popularity.
Apple also led the pack with the most shares among the biggest brands.
It took in 7.3 per cent of the top five brands’ share of the total, while the top three were all up two per cent.
The top five were all based in Europe, with BMW at 9.9 per cent and Mercedes-Benz at 8.4 per cent each.
The three other top 10 were all in North America: BMW at 4.4, Porsche at 3.9 and Ford at 2.5.
The 2017 Global Brand Report found the following five brands saw the greatest growth: Volvo at 7.9%, Jaguar at 5.3% and Honda at 5% each.
According to the report, consumers are becoming more attached to brand identity.
In 2017, 60 per cent said they were more likely to associate brands with themselves, compared to 34 per cent in 2017.
“It’s a lot more important to identify a brand identity that appeals to the brand than it is to have an identity that has relevance to the consumer,” Dr. Ravi Pachauri, a professor of marketing at the University of New South Wales, said in a statement.
It’s clear that brands are becoming increasingly important to consumers as time goes on.
They provide brand identities to help people find products, and give brands an identity in which they can sell their products to consumers.
Dr Pachauer said brands are also starting to make an impact in retail.
In 2018, brands made up 16 per cent (up from 11 per cent) of all retail sales, with brands accounting for more than half of all retailers.
As more brands enter the retail industry, more and more brands are looking to be more active in the retail sector, Dr Pachaur said.
“The consumer wants to see brands in retail and not just in the luxury goods and services sector.
They are beginning to get involved in the consumer behaviour and the marketing.”
Dr K. Rajendra Kulkarni, a senior lecturer at the Melbourne Business School, said the research shows the impact brands can have in retail is becoming more important as the retail business has evolved.
He said brands could play a significant role in providing brands with valuable brand identities, but brands need to be careful not to go overboard.
“In the past, brands had to rely on the customer being able to identify their products and services and having them available to them,” he said.
More and more retailers are starting to look at how they can be involved in promoting brands to the public.
At the moment, retailers are looking at using social media, social media marketing, and online channels, such as Facebook and Instagram, to reach out to consumers, Dr Kulkarna said.
“This is an emerging area of retail and the retailer is now beginning to use it,” he added.
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